NEW WORK
3 x Ad of the Day, 5 x Ad of the Week, 1 x NOWNESS Picks, featuring on publications like Campaign, The Drum, Creative Review, LBB, AdWeek, Forbes, DesignBoom... what an incredible first week for Wear Wool, Not Waste!
The Drum | Ad of the Day: Synthetic clothing haunts Earth as zombies in Woolmark campaign. It’s the second ad in the ‘Wear Wool, Not Waste’ series, spotlighting the environmental benefits of the natural fabric.
The Drum | Best Ads of the Week.
NOWNESS | Wear Wool, Not Waste. Woolmark envisages a synthetic apocalypse for the second chapter of its environmentally-focused global campaign
Creative Review | The fashion apocalypse is coming in Woolmark’s new ad. The wool certification organisation is shedding light on synthetic materials with a zombie-inspired ad campaign by creative agency 20(Something)
Campaign | Woolmark "Wear wool, not waste" by 20(Something)
Shots Creative | Night of the Living Thread. Park Village and The Woolmark Company create a chilling look at a world populated by 'undead' synthetic garments.
MUSE by Clios | Woolmark Stages a Zombie Apocalypse. Truth is scarier than Fiction
Forbes | Editor's Pick: Fossil Fuels Still Dominate Fashion’s Material Mix.
LBB | Items of Clothing Run Through the Street for Woolmark's Environmentally-Focussed Campaign. Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the world’s most recycled apparel fibre. The campaign comes at a time when legislative changes are being introduced to curb the rise in throwaway fashion culture, which has been driven by cheap, synthetic clothing.
Famous Campaigns | Woolmark envisions fast fashion’s zombie apocalypse. ‘Wear Wool, Not Waste’ – a stunningly powerful PSA from Woolmark highlighting the environmental benefits of buying natural.
DesignBoom | wear wool, not waste: woolmark campaign depicts zombie invasion of synthetic clothes. Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool as a natural, renewable, biodegradable and the world’s most recycled apparel fiber.
AdForum | Best marketing campaigns globally. The best ads and advertising campaigns of the week worldwide.
Ads of the World by Clios | Wear Wool, Not Waste.
ADWEEK | Woolmark's Ad Is a Zombie Apocalypse Where the Enemy Is Synthetic Clothing. The Woolmark Company continues a global campaign highlighting the environmental impact of the fashion industry