There’s a story we always tell. A hip sixties Chelsea photographer (you see him, don’t you?) gets a flat tyre outside our building, right where you walk in. Peers through a grimy window. Looks at long-unused, Victorian suburban horse stables. ‘That could be my studio’ he thinks, which then happens — this being the sixties.

So The Rolling Stones swing by and hazily have their photo taken. Then photography turns into film-making and a string of commercials, from then until now. Palme d’Ors and Black Pencils happening along the way. And then more new directors, more new parties, more new art. And now, we’re now. Today. Here. And this story *really*, actually, begins with you and what you want to do. And this is the story we’ve always been telling.