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A panel of seven people sits on a stage, engaged in discussion. A screen behind them reads "Better Together" along with names and titles of the panelists. An audience is visible in front, listening attentively. The setting is dimly lit.

Case Study: Little Black Book “Better Together” Conference 

A conference room filled with attendees listening to a panel discussion. A large banner reads "BETTER TOGETHER" on the left wall. Five speakers are seated on stage, and a presentation screen displays participant names and session details.
People sitting in rows at an indoor event, attentively watching a presentation. The audience includes men and women of various ages, some wearing name badges. The room is softly lit with a focus on the listeners.

Events held at Park Village are born from collaboration, innovation, and attention to detail. When Little Black Book (LBB Online) entrusted us to host their flagship conference, “Better Together,” we delivered a transformative experience.

Held in October 2024, the event welcomed 200 of London’s top marketers, creatives, agencies, and production professionals for thought-provoking panels and unparalleled networking opportunities. 

Three people are standing behind a table with guest check-in signs divided by last name initials. A screen in the background displays a schedule for a creative production event. The room is decorated with plants and framed pictures.
A black metal sign with white letters "PV" and the text "One Park Village East" is mounted on a red brick wall.

The Challenge: A Vision of Connection and Creativity

LBB’s goal was to craft an intimate, high-impact event that matched their status as a platform for celebrating creativity and innovation in advertising. They required a venue that could seamlessly accommodate both formal and informal moments with an effortless flow for 200 attendees.

Key needs from our client:

  • Exclusive Use of the Venue: Spaces had to align with the conference’s networking aims:
    • Reception Area: A welcoming registration and greeting point.
    • The Arena: The central hub for panel discussions, requiring seating for 200 and high-tech AV.
    • The Stalls and The Stables: Flexible spaces for breakout sessions, refreshments, networking and activations.
  • Uncompromising Quality: From branding and AV to catering and guest logistics, every touchpoint needed to reflect LBB’s creative ethos.
A panel of six people sit on a stage for a discussion at a conference. The backdrop features logos and a large screen displaying the session title "What Do Modern Brands Really Need?" and the moderator's name. Audience members are visible in the foreground.
A large group of people seated in a modern, blue-lit auditorium. A podium with papers and a microphone is visible in the foreground. The venue has a high ceiling with exposed beams, and attendees are conversing and waiting for an event to start.

Our Approach: A Venue as Dynamic as the Event Itself

From the initial planning stages, we became an extension of LBB’s team, working together to ensure every detail contributed to the conference’s success. The versatility of Park Village’s spaces allowed us to craft a tailored experience:

  • The Arena: The venue’s infinity cove became the heart of the event. Branded with vibrant custom vinyl and brought to life with dynamic event lighting, this space set the tone for impactful discussions.
  • Reception Area: Delegates were greeted by a seamless check-in process, supported by a wristband system for easy session management.
  • The Stalls and The Stables: These breakout spaces were styled for comfort, and branded with interactive activations to offer refreshing pauses between sessions.

Through close collaboration with LBB and trusted suppliers, every element was executed with precision, this included flawless audiovisual experiences, vibrant lunch offerings and post-event cocktails, striking signage and smooth transitions.

  • AV and Lighting: Partnering with Positive Fokus, High-quality sound and visuals.
  • Catering: Cater London delivered a bespoke menu of drinks, canapés, and refreshments designed specifically for the client.
  • Branding and Signage: Sabre Graphics used the infinity cove and branded this with LBB’s visuals to create a focal point.
  • Guest Flow: Logistics experts from Gallowglass maintained a steady energy during and between sessions.

The "Better Together" conference was about connecting. From the breakout sessions to the evening networking reception. Park Village helped LBB plan this large scale event in the allotted timeframe, which required clear communication and swift decision-making. The smooth guest flow of 200 attendees, split across different sessions and spaces, was planned and managed effectively with the use of a simple wristband system and clear signage.

A lively gathering in a spacious room with wooden beams and string lights. People are mingling near a long table with food. A screen is mounted on the wall in the background.
A group of people smiling and talking outdoors near a brick building with attendees wearing name tags. Some holding coffee cups, they appear to be at a casual networking event, surrounded by green foliage and string lights.

Client Feedback: Successful Event

 "Just want to say thank you SO much for yesterday. It was such a special day, and you and your team were just so fab to work with and really made everything so seamless. We hope you enjoyed it as much as we did :)". Lily Paskin, Little Black Book.

At Park Village our events create experiences that leave a lasting impression through thoughtful design and seamless execution.

Let us make your next event extraordinary. Contact our team to start planning.

Contact Us: Find us or get in touch | Park Village

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