Marfa Stance approached Park Village with a couple of key requirements for their event:

1. Film Screening: A visually impressive screening of their new fashion film, aligning with their brand ethos.
2. Party Atmosphere: A stylish and intimate gathering where guests could enjoy a live DJ set in a relaxed and inspiring setting.

Key requirements included:

• Set design delivered to budget.
• Seamless AV support for the film screening and DJ performance.
• A versatile and creatively appealing space to reflect the brand’s image.

Utilising The Arena’s Infinity Cove

Central to the event’s success was Park Village’s Arena (Studio 1), a versatile space which features white infinity cove, which offered several benefits:

• Multi-functional Design: The infinity cove doubled as both the set design and the film projection surface, eliminating the need for additional screens or backdrops.
• Cost-efficiency: By reducing the need for a large set-build, the cove significantly lowered production expenses without compromising the visual impact.
• Brand Alignment: The clean, minimalist aesthetic of the cove aligned perfectly with Marfa Stance’s modern, sophisticated brand image.

Park Village provided in-house AV expertise to guarantee a seamless and immersive experience. The film screening featured high-quality projection and sound systems that brought Marfa Stance’s fashion film to life, captivating the audience with striking visuals. For the DJ performance, external DJ equipment, sourced from trusted suppliers, was integrated into the existing AV setup, allowing Mary Charteris’s set to generate the atmosphere needed. Additionally, customised lighting was used to add depth and dimension to the space, enhancing both the film screening and the party ambience.

To help realise the client’s vision, Park Village introduced our long-standing creative design partner Create B. Their team worked closely with Marfa Stance to conceptualise and execute the right look and feel for the event, ensuring that every element accurately reflected the brand’s identity. On the day of the event, the designer was on-site to oversee the implementation of the design, ensuring that all visual elements were aligned and adaptable to the client’s evolving needs.

The event presented a few challenges that required thoughtful solutions. Budget was a key consideration so the use of the infinity cove was particularly valuable in reducing set design costs while maintaining aesthetic quality. Technical requirements also posed a challenge, as effective AV integration was essential for both the film screening and DJ performance. Park Village’s in-house AV team, alongside trusted suppliers, worked closely together to ensure everything went smoothly. Maintaining brand consistency was another critical aspect, as it was vital that the event aligned with Marfa Stance’s branding. Through close collaboration with Create B and the client, every detail from lighting to decor was carefully designed to reflect the brand’s aesthetic.

The event was deemed a great success by Marfa Stance and their guests. The client was delighted with how the venue exceeded expectations in delivering a visually stunning yet cost-effective event.

The London Fashion Week Showcase for Marfa Stance exemplified Park Village’s ability to deliver high-quality, creative events. We continue to host memorable experiences for clients across a variety of industries in our unique venue. To discuss a future event with us at Park Village, contact us here.